A key factor when deciding on the perfect product to use as a gift or giveaway is figuring out what your audience would appreciate and actually put to good use. By choosing a truly useful promotional gift you will know that you’re effectively marketing your business. Mugs are one of the most effective promotional products available. There are several different kinds of mugs to choose from such as Ceramic coffee mugs, Travel mugs, Tumblers, and Vacuum flasks just to name a few. Mugs are great because they are portable, last for years, and very useful. Mugs are a promotional gift or giveaway that can be used anywhere which gives you and your company maximum exposure as the promotional mug is carried to work, meetings, and the daily commute. The mug will act like a walking billboard for your company!
The look and design of your personalized product is just as important as the product itself. You want to draw the appropriate attention to the promotional mug by choosing the perfect images, texts, and colors. Most people enjoy a mug that has a catchy quote or perhaps a good joke that is relevant to the company campaign. For strong brand awareness you can keep the design simple and just incorporate the company logo. The ability to fully customize and design your promotional product, right down to the colors, is a large advantage when choosing the perfect mug. You want to make sure you are sending the right message when giving out promotional material for your company because if your message isn’t clear or it is written on a product that will get tossed in the trash, then your efforts go to waste.
Finally, to make your promotional gifts as effective as possible you need to choose the right audience to give them to. Beginning with current customers is always best because they will appreciate a free gift from you, have shown their loyalty to the company, and are likely to speak highly of your company since they have previous experience with the brand. You can hand these promotional mugs out at events or even generate new leads for your company by having people give you their information in exchange for one of your promotional mugs. You can’t go wrong when choosing promotional mugs as your marketing tool. Getting a free mug is something that everyone will appreciate and remember as they drink their daily cup of coffee. cold cup
