Redken acidic bonding concentrate has been hailed by hairdressers, influencers and beauty experts as a game-changing product. This powerful bonding-care range is suitable for all hair types and textures. The products strengthen your hair to reduce breakage, leaving it healthier-looking and visibly nourished. If your hair is over-processed, exposed to heat or has suffered damage from other sources, this is the solution you’ve been waiting for.
If you’re new to the world of bonding care, it might be helpful to understand exactly what causes hair damage in the first place. Whether it’s caused by chemical treatments or heat, the damage can be irreversible. This is because bleaching your hair strips away the protective outer cuticle. Over time, this leaves your strands more vulnerable to dryness, heat and other damaging environmental factors.
The best way to determine if your hair is damaged, or has been weakened by other treatments, is to examine the texture and feel of it. Gently take an inch-wide section of your hair and gently run your fingers down the length of it, feeling for any kinks or sections that snap off under tension. If you notice that your hair has a rougher texture, feels more brittle or is more prone to breakage, it’s likely damaged.
Over-bleaching your hair is one of the most common causes of hair damage, as it can strip your hair of its natural pigment and weaken your strands by causing them to become more brittle. While you can’t undo the damage done to your hair by over-bleaching, you can help reduce the effects with regular treatments at home and a well-rounded salon routine.
To start, we recommend using the Intensive Pre-Shampoo Treatment before shampooing. This intensive fortifying treatment is enriched with Citric Acid, which strengthens weakened bonds to improve the strength of your hair. It also rebalances your pH levels, which helps to protect against the negative effects of hair coloring, styling tools and even water.
After rinsing out your Intensive Pre-Shampoo Treatment, we suggest using the Redken Acidic Bonding Concentrate Sulfate-Free Shampoo and conditioner. The shampoo provides a gentle cleanse and intensely conditions your hair, leaving it feeling stronger after just one use. The conditioner contains a higher concentration of Citric Acid and is a more concentrated formula, providing a richer conditioning treatment that’s perfect for those with more damaged hair.
When used as a four step regimen of a pre-shampoo treatment, shampoo, conditioner and leave-in treatment, the Redken Acidic Bonding Concentrate System works to repair all types of damaged hair with Citric Acid and improve its overall strength and resilience. The system helps protect against color fade, is sulfate-free and suitable for all hair colors. This product has been recommended by professional hairdressers around the world and is a true game-changer for those with damaged or over-processed hair.